Shaping and amplifying our profile, destination story and investment proposition to attract people, business and investment.
Shaping and amplifying a cohesive destination story, and positioning and promoting Nelson Tasman, with local support, is one of the most effective tools we have to support the attraction of talent, businesses, investment and visitors into the region.
We have a strong foundation in our Nelson Tasman regional identity, and we need to be clever in our approach to regional marketing and storytelling.
Under this SoI, NRDA will work on enhancing and enriching our destination story to highlight our strengths and showcase our clever people and businesses to the World. By doing this: we provide the right platform for attraction and retention activities across all sectors - visitors, businesses and investment.